iDoll - 3D hologram Diva to prevent youth violence
Maras (youth gangs) expatriated from the US in the 90s found a niche in vulnerable/marginalized youth in Central America. With Spanglish and tattoos, they were perceived as “cool”. The “cool” factor is key to win them back, and Japan already has the tool.
Named “First Sound from the Future”, Hatsune Miku is a viral phenomenon. She is a humanoid idol voiced by a singing synthesizer application developed by Japanese companies Crypton Future Media and using Yamaha Corporation’s Vocaloid technology. She opened ARTPOP Tour for Lady Gaga, has +22,000 original songs mostly created by a worldwide fan base.
Inspired by her, we propose a digital diva (3D hologram created with this technology) that will positively influence young audiences. Adjusted culturally for each country and following celebrity branding, iDoll will be a “cool” role model for youth, offering voice and opportunity for inclusion and employment to marginalized people.
MEET THE DIVA: http://tinyurl.com/oolkgp8