Sustainable Champions Platform
Have you ever wondered how fashion trends spread? Thanks to a massive media machine and celebrity influence, the world learns about what is “IN,” what looks good and what to aspire to lifestyle-wise.
In Latin America, significant influence comes from telenovela actors, TV stars, athletes, political figures, etc. Their lifestyles promote consumption of gadgets, fashion and more – but WHAT IF they instead showcased support for sustainable ideas and positive-impact trends? Wouldn’t more people use bicycles if they’d see Juanes riding a cool fixed-gear bicycle? What if Alessandra Ambrosio wore wooden sunglasses, sustainable made in Colombia?
The Sustainable Champions Platform would identify champions who could promote social and environmental solutions in the LAC region. Products and ideas can be showcased via social media and other channels in order to create the trends and promote sustainability and do-good social trends! .
Let’s put sustainability in fashion!