Responsible TV! Media alliance to change behaviors and increase project effectiveness in LAC
Development organizations invest billions of dollars annually to tackle social, environmental, and educational issues.
You can invest money to build a new hospital, open new schools or to implement campaigns to promote recycling.
But where is the missing link?
Can a project be effective if it does not change the beneficiaries’ attitudes and behaviors?
Media and TV play a pivotal role when it comes to shaping attitudes, defining roles and creating inspirational models. By watching TV we learn whether it’s desirable to buy a car or a bike, whether it’s better to use condoms or not; whether it’s worth investing in the education of our children or not.
TV Responsable! is an alliance of LAC media that wants to make a difference by raising awareness about pressing issues and by changing roles in the base of the pyramid.
The IDB could be the strategic partner that could provide technical advice and recognition for this network of the next generation, socially responsible media.