Beginning the project of developing an e-commerce platform of fair trade handicrafts made by indigenous women in disability in northern Chile and the city of La Paz – Bolivia.
Published: Thursday 2 / May / 2013 - Author / Project: Proyecto Ingenia-T - No Comments
From April 1, 2013 is performing an innovative project based business including the development of a collaborative marketing platform for selling crafts cultural identity led to the fair trade market.
The initiative implemented by the center ingenia-T of Chile and financed by the Inter-American Development Bank (IDB), is to innovate in the product development chain and crafts trading mechanism with local identity, in northern Chile and the city of La Paz, Bolivia. As technological tool, e-commerce platform aims to bring greater market accessibility to indigenous women in disability, promote the production of textiles with international standards and promote micro-entrepreneurship in the area.
Additionally, the initiative promotes empowerment and inclusion of indigenous women in disability, looking for it, a series of training activities in crafts with local identity, training workshops women entrepreneurship, innovation textile business administration with a focus on disability and associative marketing of handicrafts made from South American camelid fibers.
Transversely, the project includes commercial structuring a fund for the development of prototyping, design, packaging, marketing and commercialization of products, which will be offered through a web page that incorporates a system of e-commerce for the distribution of crafts.
The business inclusion initiative supported by the IDB, has let the date to launch a joint venture between ingenia-T and Andean Fibers Chile company, in order to develop support mechanisms for the distribution of local identity crafts in the U.S. market. At the same time, have held meetings to plan the first training in the city of Arica and La Paz, Bolivia, among which stand out, meetings with Telethon Foundation, National Disability Service (Region of Arica and Parinacota), Municipal Office disability support from the city of Arica, Bolivia FUNDES and drive attention to the disabled person to the Government of La Paz, Bolivia.
Also, the initiative has worked interventions displayed in small craft shops initiatives driven care unit disabled person of the Governor of La Paz through SEDEGES, which enhances a linkage system, articulated aiming project strategic intervention areas.
Under this scope, the training process will be conducted by certified professionals and manages specialized of ingenia-T, and Chilean and foreign technical assistants hired by the project, will take place between the months of May, June and July 2013, benefiting approximately 40 indigenous women in disability, strengthening social inclusion and participation of the beneficiaries in the marketing process-driven collaborative project.
In the month of April, ingenia-T manages advances in the development of the project business model, the hiring company specializing in the development of e-commerce platform and planning training activities, which will be released soon in Blog of the I-Lab